Make up lovin’ skincare 〰️
Make up lovin’ skincare 〰️
YAY delivers skin happiness as the ultimate face base for make-up lovers. Find your flawless in high-performance essentials that cleanse, nourish and prep for whatever look comes next.
The Essentials Reimagined
Backstage or in your bathroom mirror, YAY keeps your skincare routine effective and fuss-free in three essential steps. Our hero formulas supply lasting hydration to create the ideal canvas for make-up lovers while promoting radiant-looking skin in the long term. Hurrah!
Cleansing queen
Hydrating cleanser
Before you glow-glow
Exfoliating PHA Toner
Pump up the glam
Skin barrier moisturizer
Make-up lovin' skincare 〰️
Make-up lovin' skincare 〰️
Tried, tested, perfected.
We are the first Belgian skincare brand to produce in micro-batches in collaboration with make-up lovers and beauty professionals. This community tests everything from our product formulations to our practical packaging to guarantee YAY is all you need to get glowing.
Make-up lovin’ skincare
Made by make-up experts with skin in the game.
Not all skincare is created equal. When struggling to source the right base products for her make-up routine, make-up artist and YAY founder Nathalie took up the challenge to create her own.